The nationwide database contains almost 1 million properties available for sale at any given time. The final tool must not be overwhelming to a user, but must still be useful.
Only minimal changes could be made to the system itself. For example, the Laravel framework could not be changed or removed. Also, exclusive listings and MLS listings must be shown side by side using a map for search results.
I was the product manager and lead UX researcher on this project. On my team was a UX designer and an amazing front end developer.
Users did not understand our initial solution at all! At that time, we had not been working alongside the developers yet, so we were adding unnecessary constraints to the designs.
There was significant tech debt that would need to be addressed to improve our search experience. But, doing so meant that we could present data in ways we didn’t think possible!
Our prototype was a dramatic enough change that the entrance to search from the home page and the exit from search to the product details pages needed to be redesigned as well. An overhaul of the landing page was already underway on the marketinging team. So, I gathered our internal Subject Matter Experts (SME) and stakeholders and did a discovery session about our customer’s needs, desires, expectations and strategies. The agenda (including a quick persona) can be found here.