Generative research to help me empathize with my startup mentees.
Toni Rosati
UX Research & Business Development
Portfolio
I am a User Experience Researcher and Product Manager. I help companies understand their customer’s needs and desires. When we understand a customer’s job to be done, we can create meaningful and engaging products that delight and inspire customers.
Culture Change
Becoming a Change Agent: When UX Is Perceived as Threatening. User Experience Magazine
Risk Perception
Turns out I was doing UX research before I knew about UX.
Heuristic Evaluation
The purpose of this heuristic analysis was to shine light on what must and should be done to improve user experience on iPads.
Hank’s Journey Cybersecurity
A brief user story about a persona named Hank who ends up being very grateful about a new product feature.
Building a Portfolio
Normally, waiting for the in-person interview to show this level of detail is fine…but I want a leg up on the competition!
Product Ideation
Using Octalysis Gamification techniques, I created a new business model designed to engage users and build a loyal customer base.
eCommerce Product Cards
With the roll out of a newly redesigned responsive site, it was time to give our product cards a reboot too.
Creating Personas
Prototype personas allowed my CX team to get siloed departments focusing on the same customers and working together.
Empathy in PPC ads
Design thinking methods helped the marketing department understand the disjointedness of this experience.
Pricing Perceptions
This experiment design relied heavily on the customer journey and special requirements of the company.
Arctic Data Explorer
“Enabling data discovery and data re-use by improving software usability” was one of the first UX presentations at the American Geophysical Union.
Template Redesign
The template redesign was so successful that several universities and national labs requested to copy the format using their own funding specifications.
Data-Driven Personas
Personas helped us deliver climate model data and tailored education to our wide variety of users.
